“Bay Food” food truck business idea started as a social web application design project. The service was created for people at beaches willing to experience and taste seafood dishes and drinks from around the United States and share their experiences. The design process included mapping, wire-framing, prototyping and elaborating a custom visual design. As a result, a thoughtful user journey, carefully arranged components to facilitate fluent interactions with the interface, and unique visual style. Animation effects, color coding to differentiate content pieces, visual identity for logotype, branding and elegant graphics are the things that make this web application special. The promo page made in support of the project as a next step represents slides to highlight each core feature of the app and promote the brand.